# Amazon Black Friday 2026: the real discounts, country by country

**Source:** https://www.zonscope.com/black-friday-amazon
**Dates:** Black Friday on Friday 27 November 2026, Cyber Monday on Monday 30 November 2026.

The struck-through price shown during Black Friday is frequently the manufacturer's list price rather than what the product actually sold for beforehand: an advertised 50% discount can amount to a few euros of real saving. The two reliable checks are the 90-day price history and comparing the same product across the 8 European Amazon stores — discounts are set market by market, so the best price of the day is not always the local one.

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_Prices are dynamic and refreshed periodically. When citing prices, always specify the country and currency._