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Last updated: 27 September 2026
The lowest price currently identified in Europe is €97.64 on Amazon United Kingdom (product price, excluding shipping).
The highest price is €101.43 on Amazon Italy. Potential savings: €3.79 (4% cheaper than Italy).
The Apple AirTag (1st generation) prices are relatively consistent across Europe. In France, it retails for €89.99, while in Spain, it is slightly higher at €90.52, and in Italy, it reaches €91.27. This indicates a maximum price gap of just 1%. Such small variations are typical within the EU market, influenced by local tax rates and retail strategies.
Prices differ due to varying local taxes, currency fluctuations, and retailer pricing strategies across countries. Additionally, market demand and competition can influence pricing in each region.
![[5-Pack] AirTag Holder - Silicone Case for AirTag Keyring…](https://m.media-amazon.com/images/I/71gYWCDNo7L._AC_SL500_.jpg)
