Prime Day 2026: how to shop another European Amazon with no customs fees

It's the most common Prime Day reflex: you see the same product £30 cheaper on Amazon.de or Amazon.it than at home… and you hesitate. "Can I really order from there? Will I pay customs? What if I need to return it?" Good news: within the European Union there are no customs fees, and your usual Amazon account already works everywhere. Here's the playbook to grab a cross-border deal during the four days of Prime Day, with no nasty surprises.

Your Amazon account already works across Europe

You don't need a new account. The same Amazon login signs you in on Amazon.fr, .de, .it, .es, .co.uk, .com.be, .nl, .se and .ie. You simply add your delivery address and order as usual. For the full mechanics (VAT, setup, language), see our guide on using your Amazon account on European stores.

Within the EU: no customs, VAT already included

The European Union is a single market: no customs duties between member states, and VAT is already included in the displayed price. The price you see on Amazon.de is the price you pay — nothing is added at checkout. The one exception is the UK: since Brexit, import VAT is calculated at checkout, which makes UK purchases worthwhile mainly on expensive items where the gap absorbs that cost.

The Prime Day playbook in 5 steps

Prime Day rewards speed: lightning deals last a few hours and differ from one country to the next. Here's how to play it:

Before June 23 — list the 2 or 3 products you actually want and note their current home price. You'll instantly know whether a deal is worth it.
On the day, find the cheapest country live — on our Zonscope Prime Day page, the same product appears across all nine marketplaces, shipping included, cheapest country highlighted. Act fast: a price can move within hours.
Open the product on the winning marketplace and sign in with your usual account.
Check two things: that the seller ships to your country, and the total including shipping (Zonscope already factors this into its comparison).
Order and keep the invoice — you'll need it for warranty or a return.

For where to look first by category, our article on which Amazon country has the biggest discounts gives the patterns by product type.

Shipping, delivery times and language

Delivery from another European country is often free above a certain amount (and always for Prime members on eligible items), but expect a few extra days versus a domestic order. The product page appears in the local language — your browser's auto-translate handles it easily. The invoice is always clear and valid.

Returns and warranty: your rights don't change

Buying on Amazon.de or Amazon.it costs you no protection. The 14-day right of withdrawal applies across the EU, and so does the 2-year legal guarantee of conformity. If something goes wrong, the return is handled by the marketplace you bought from, through your account — the same process as on your home Amazon.

When it's NOT worth it

When the saving is small and eaten by potential shipping costs — always compare the total, not just the product price.
On the UK for cheap items: import VAT often wipes out the gain.
For very heavy or bulky items, where cross-border shipping is expensive.
When your home deal is already the best in Europe — it happens, which is exactly why you should check rather than assume.

Frequently asked questions

Can I order on Amazon.de with my home account during Prime Day?

Yes, without creating an account. The same login works on every European Amazon; you just add your delivery address.

Will I pay customs fees?

No, not within the EU: no customs duties and VAT already included in the displayed price. Only the UK adds import VAT at checkout.

What if I need to return the product?

You keep the 14-day right of withdrawal and the 2-year legal guarantee. The return is handled by the marketplace you bought from, through your account.

During the four days of Prime Day, keep the Zonscope Prime Day page open and buy where it's genuinely cheapest — your account does the rest.